Associations globally are at a turning point – artificial intelligence, digital transformation, evolving member expectations and rapid social changes are reshaping the way associations operate. Associations play a crucial role in industries and communities around the world. Yet, many face disruptive change without clear insights to inform change. This initiative will create insights that will:

✅ Empower Associations – Deliver actionable insights that help associations navigate change, improve member engagement, and enhance their impact.

✅ Foster Global Collaboration – Establish the foundations of an ongoing global research network, ensuring continuous knowledge sharing and innovation.

✅ Support Industry Partners – Offer anonymised market intelligence that enables suppliers, event organisers, and consultants to better serve the association sector.

By sharing your experiences and insights, you help shape the future of associations worldwide. The research report sharing key findings will be disseminated in May 2025, with additional research and reports on key topics to follow.

Thank you to all project partners who are helping to ensure that as many association board members, staff, volunteers, consultants and suppliers as possible have the opportunity to contribute.